The world got mind blown when Sanrio said that Hello Kitty is not a cat. “She’s a cartoon character. She is a little girl. She is a friend. But she is not a cat. She’s never depicted on all fours. She walks and sits like a two-legged creature.” Yes, Hello Kitty’s expressionless mug which started on a coin purse in in Japan in 1974 is now part of the global popular culture and she has been featured on countless toys, sculpture, underwear, a song by Avril Lavigne and dress worn by Lady Gaga and a lot more.
“Hello Kitty works and is successful partly because of the blankness of her design,” Christine Yano, author of “Pink Globalization: Hello Kitty’s Trek Across the Pacific,” says. “People see the possibility of a range of expressions. You can give her a guitar, you can put her on stage, you can portray her as is.”
And imagine walking into a room filled with Hello Kitties of all sort blankly staring at you. Thanks to Anna Karina Lopez-Tan for inviting us into her Hello Kitty Meowseum 😉